Doing Business in China - Sales and marketing solutions

Sub navigation - 1st level

How to prepare for China

Sub navigation - 2nd level: What you need to know before visiting China; How to research the market; Using and managing consultants

Operational solutions

Sub navigation - 2nd level: Understanding location options; Setting up local offices; Using communications technology; How to get products from A to B; How to lease and buy business premises; How to hire staff; Remuneration of staff; Training executive and vocational staff

Finance and legal solutions

Sub navigation - 2nd level: Resolving commercial disputes efficiently; Finding a good lawyer; Protecting your intellectual property; Dealing with corruption; Taxes and tax incentives; Meeting accounting and auditing requirements; Getting paid for your products and services; Repatriating your profits; Doing due diligence and avoiding scams; Corporate social responsibility

Solutions for communication and relationships

Sub navigation - 2nd level: Building and maintaining relationships; How to negotiate in China; Managing business meetings; How to deal with government and authorities

Culture and language solutions

Sub navigation - 2nd level: How to deal with language differences; Dealing with China's culture and business protocols; Business etiquette in China; Using interprets and translators

Manufacturing solutions

Sub navigation - 2nd level: Pros and cons of manufacturing in China; Choosing a manufacturer for your product; Choosing a location for your factory; Choosing a manufacturing model

Sales and marketing solutions

Sub navigation - 2nd level: How to set prices; How to identify your target market; How to check out the competition; How to differentiate your product; How to create and market brands; How to advertise and use the media; Attending trade events and promotions; How to use agents; How to use distributors; Exporting directly into China; Dealing with customs and other regulations; Meeting labelling and product requirements

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Sales and marketing solutions

Discover the keys to making your brand a success in the Chinese market.

How to set prices

An introduction to factors that affect pricing in China.

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How to identify your target market

Get a start on creating a regional focus for your products.

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How to check out the competition

An outline of how to survey rivals in your industry.

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How to differentiate your product

Learn to tailor your marketing in a complex environment.

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How to create and market brands

Understand the value of brand equity in the Chinese market.

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How to advertise and use the media

A quick primer on the Chinese media landscape.

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Attending trade events and promotions

Get ideas for exhibiting at Chinese trade fairs.

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How to use agents

Understand the essentials for engaging local agents.

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How to use distributors

A quick guide to signing up and managing distributors.

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Exporting directly into China

Explore the pros and cons of a do-it-yourself approach.

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Dealing with customs and other regulations

An outline of rules for importing products into China.

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Meeting labelling and product requirements

Get to know the special rules for food products.

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