Doing Business in China - Sales and marketing challenges

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Are you ready for China?

Opportunities and challenges

About the free trade agreement

Preparing for China

Sub navigation - 2nd level: Vital information for visiting China; Researching the market; Using and managing Chinese consultants

Operational challenges

Sub navigation - 2nd level: Setting up in China; Choosing the right location; Finding premises; Day to day communications; Managing logistics; Managing human resources

Finance and legal issues

Sub navigation - 2nd level: Protecting your intellectual property; Taxes; Banking and getting paid; Getting legal advice and resolving disputes; Corruption and corporate social responsibility; Accounting and auditing requirements; Due diligence and avoiding scams

Communication challenges

Sub navigation - 2nd level: Building relationships; Managing meetings and negotiations; Dealing with government and authorities

Coping with culture and language

Sub navigation - 2nd level: China's culture and protocols; Dealing with language differences; Business etiquette

Manufacturing challenges

Sub navigation - 2nd level: Options for manufacturing; The challenges of manufacturing in China; Finding a manufacturer and location

Sales and marketing challenges

Sub navigation - 2nd level: Getting your products into China; Finding and managing agents and distributors; Direct exports; Marketing

Home › Challenges in China ›

Sales and marketing challenges

Negotiating your way through Customs, distribution and marketing channels is no do-it-yourself (DIY) job.

Clothing shop

Getting your products into China

Customs, regulations and standards must be considered.

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Finding and managing agents and distributors

The range of choices can make third-party contracting a challenge.

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Direct exports

Direct selling can be economical, but beware of hidden costs.

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Marketing

A crowded, fractured market requires strategic solutions.

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