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Challenges in China

Chinese cityscape

A different language. A different culture. And a completely different way of doing business. You'll find it all in China. But conquer these challenges and the rewards can be huge.



Are you ready for China?

We've outlined the boxes you need to tick before you're ready to enter the market.

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Opportunities and challenges

Be excited by China's "gold rush" style growth but accept there are no short cuts to success.

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About the free trade agreement

Following a series of "firsts" for New Zealand, you can now get preferential access to the world's fastest growing major economy.

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Preparing for China

China's markets, rules and regulations change rapidly so your information and advice has to be spot on.


Operational challenges

Don't get too comfortable once you've set up in China - there are plenty of day-to-day challenges to keep you on your toes.


Communication challenges

To enjoy good relationships it pays to understand the goals of your Chinese counterparts, their protocols and expectations.


Coping with culture and language

You don't need to speak fluent Chinese but you do need to understand the vastly different culture.


Manufacturing challenges

Manufacturing in China has various pros and cons - and it’s not all about cheap labour.


Sales and marketing challenges

Negotiating your way through Customs, distribution and marketing channels is no do-it-yourself (DIY) job.